Who Are We
Holeshot was developed to provide a mental edge over opponents on the track. Motorsports athletes are becoming increasingly aware of the mental demand that successful outings at the track require. And in a sport where thousandths of a second can bring you from hero to zero, it is critical to capitalize on your brain’s full potential.
Holeshot was created by IHRA World Champion and cognitive psychology PhD student Aaron Richards, alongside veteran racer Miranda Lawson who brings over 15 years of competitive experience with a background in measuring and enhancing human brain activity.
Our research-informed mental enhancement drink is formulated with key ingredients that support mental consistency, focus, and precision — including L-theanine, beetroot, and ashwagandha. Try Holeshot today— created by racers, for racers.
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